An AI-native designer shipping digital products at speed.

Currently Product Designer & Builder working with teams that need to move quickly. Design. Prompt. Prototype. Ship.

Selected Work — 2018 / 26

Things I've shipped

09 projects
Cubik Commercial — AI-native lending platform homepage with conversational quote interface
AI-NativeSolo BuildSpecialist LendingBridgingCommercial BTLClaude CodeReactVanilla JSFigmaSpeedBroker-Facing
↗  Case study — Cubik AI

Concept to live in a month — solo, AI-native, indicative quotes in 60 seconds for specialist lending brokers.

15% Discover
10% Define
40% Develop
35% Deliver

A four-week solo build of an AI-native lending platform for specialist property finance brokers. Bridging and Commercial Buy-to-Let, indicative quotes in under 60 seconds, full audit trail behind every recommendation. Designed, prompted, prototyped and shipped using Claude Design, Claude chat and Claude Code as the production pipeline.

Full case study available on request.
MFS Astra/Polaris — design system and product recommender for specialist property lending
Design SystemsSalesforceSpecialist LendingToken ArchitecturePlatform PivotReactBridgingCommercial BTLSystem DesignFigmaEnterprise
↗  Case study — Market Financial Solutions

Built a token-based design system on Salesforce — then a decoupled product platform when the calculators broke.

25% Discover
20% Define
30% Develop
25% Deliver

A two-year transformation programme at Market Financial Solutions, the UK's largest specialist property lender. Started with Astra — a token-based design system built on Salesforce Financial Services Cloud — then pivoted to Polaris, a standalone product recommender when SFDC-native calculators couldn't handle Bridging and Commercial BTL complexity. Astra's tokens propagated into Polaris components. The system survived the pivot.

Full case study available on request.
Admiral Money — conversational AI loan quote interface
Conversational AIConsumer LendingRegulated FinanceFCA ComplianceReactAnthropic APIPrompt EngineeringFigmaPCPHPHomeowner Loans
↗  Case study — Admiral Money

Replacing an 8 step loan form with a 60 second conversation — conversational AI for regulated lending.

15% Discover
35% Define
40% Develop
10% Deliver

Admiral Money's loan application asked for eight screens of personal data before showing a quote. I designed a conversational AI alternative that gives indicative quotes without collecting any personal information, then routes users to the right next step based on product. PCP and HP for car finance, advised handoff for homeowner loans. Three products, one conversation, no PII at the front door.

Full case study available on request.
Coincover — wallet protection dashboard for institutional crypto custody
CryptoInsuranceB2B SaaSInstitutional ClientsWallet ProtectionRegulated FinanceDashboard DesignRisk CommunicationFigmaFintech
↗  Case study — Coincover

A wallet protection platform for institutional crypto — explaining risk without scaring regulated clients away.

25% Discover
20% Define
30% Develop
25% Deliver

A product design engagement at Coincover, building wallet protection and insurance tooling for institutional cryptocurrency clients. The challenge: communicate the value of protection (lost keys, hacked wallets, forgotten passphrases) without undermining confidence in crypto custody itself. Regulatory clients need reassurance, not fear. Designed onboarding flows, claims interfaces, and dashboard surfaces that balanced transparency with calm.

Full case study available on request.
Pepper Money — case study hero
Specialist LendingMortgagesLeadershipTeam BuildingDesign SystemsBrokersRegulated FinanceMulti-YearFunction BuildingFigmaScale
↗  Case study — Pepper Money

Four years building a UX function from scratch — from solo Lead hire to a discipline that scaled the business.

20% Discover
20% Define
30% Develop
30% Deliver

A four-year tenure at Pepper Money across three roles: Lead UX Designer, Head of UX, Head of Digital Innovation. Started as the first design hire, built a team, shipped a mortgage application platform used by the majority of broker-originated leads, and established UX as a strategic function inside a regulated lender. The work compounded across product, process, and people.

Full case study available on request.
Jamf — case study hero
Enterprise SaaSCustomer PortalDesign SystemsAcquisition IntegrationMac ManagementIT TeamsUser ResearchFigmaComponent Library
↗  Case study — Jamf

Redesigning a customer portal post-acquisition — aligning to Jamf's design system without disrupting enterprise IT workflows.

20% Discover
20% Define
35% Develop
25% Deliver

A contract engagement at Jamf, redesigning the customer portal for an acquired product platform. The challenge: bring an acquisition into Jamf's existing design system while preserving the workflows enterprise IT teams relied on. Heavy user research with Mac admins and IT decision-makers, alignment work across product and engineering, then UI build and handoff.

Full case study available on request.
CWT — corporate travel dashboard
Enterprise SaaSCorporate TravelDashboard DesignMaterial UIGlobal ScaleMultinationalUser ResearchFigmaResponsive DesignTravel Management
↗  Case study — CWT

Dashboards for a global corporate travel platform — distributed teams across 150+ countries in 12 languages.

30% Discover
25% Define
25% Develop
20% Deliver

A UX engagement at CWT (now part of American Express Global Business Travel), designing dashboard interfaces for enterprise travel managers. The platform handles corporate travel booking, expense tracking, and policy compliance for multinational clients. Heavy user research with travel managers and finance teams, Material UI component work, responsive layouts across 12 languages and 150+ countries.

Full case study available on request.
AdaptiveCRM — luxury car dealer CRM with AI-powered customer matching
AI-NativeSolo BuildAutomotive RetailCRMClaude APIReactVision ExtractionRole-Based PermissionsFigmaSpeedLuxury Vehicles
↗  Case study — AdaptiveCRM

A CRM for a luxury car dealer in one week — AI-powered matching that flips "find cars for customers" into "who wants this?"

10% Discover
15% Define
65% Develop
10% Deliver

A full-stack CRM for a UK luxury car dealer, built in one week using Claude for design and Claude Code for execution. 8-stage lead pipeline, stock inventory with live margin calculation, role-based financial dashboard, and AI-powered customer matching. The centrepiece inverts the workflow: dealers drop an AutoTrader screenshot, car photo, or WhatsApp message and the system extracts vehicle details and ranks which customers want it. Claude Haiku 4.5 extraction at ~0.5p per lookup.

Full case study available on request.
AQA — EdTech assessment platform vision and design system
EdTechAssessment PlatformProduct VisionDesign SystemsFigmaComponent LibraryUser ResearchUK EducationRapid PrototypingStakeholder Management
↗  Case study — AQA

Defined a North Star vision for an EdTech assessment platform — then built the design system to deliver it.

25% Discover
30% Define
30% Develop
15% Deliver

An engagement at AQA (via Ftek), defining the product vision and design direction for a digital assessment platform used by UK schools and exam boards. Research with subject matter experts and students shaped user journeys. Designed the UI in Figma with rapid prototyping cycles, built a scalable design system and component library, and delivered actionable outputs to product and senior stakeholders.

Full case study available on request.
How I work

Two diamonds. One AI-powered workflow.

The methodology stays constant — Double Diamond, always. What changes project-to-project is the phase weighting. Domain expertise lets me compress discovery. MCP and Claude Code accelerate build. Senior judgement is knowing where to speed up and where to slow down. I design in Figma, Claude reads it via MCP and generates production code, the fidelity gap collapses. AI as co-pilot, not autopilot — I choose when to use it, and where deterministic logic beats LLM guesswork.

20% Discover
20% Define
35% Develop
25% Deliver
01 / Discover

Understand the problem space

Sit with the team and the users. Map constraints, workflows, the messy reality. This phase doesn't accelerate — understanding the problem space takes the time it takes. AI can summarize transcripts and pull patterns from research notes, but the conversations themselves happen at human speed.

02 / Define

Frame the right problem

Synthesise what research actually says, not what everyone assumed it would say. Kill scope that doesn't serve the core job. Sometimes this is a three-week reframe (Admiral Money's pivot from form-conversion to quick-quote). Sometimes the brief is already sharp and Define compresses to a week. Knowing which is senior judgement.

03 / Develop

Figma to production, via MCP

I design in Figma — components, tokens, layouts, flows. Claude reads the Figma file via MCP (Model Context Protocol) and generates production-ready React code. No screenshots, no manual handoff, no fidelity loss. The design file becomes the source of truth. Engineers refine working components, not translating mockups. Develop is where AI compounds hardest.

04 / Deliver

Stay close to launch

Pair with engineers through QA, polish the details that Claude missed, then watch it in the wild. AI doesn't ship products. People do. The handoff still requires judgement calls — what's MVP, what's polish, what breaks if we cut it. The gap between design file and shipped product is smaller, but the last 10% still needs a human.

AI as co-pilot, not autopilot

Conversational AI, vision extraction, structured data generation — these are tools, not replacements. I choose when to use them (Admiral Money's quote calculator: deterministic math, not LLM guesswork). Senior judgement is knowing where AI accelerates and where it introduces risk.

Tools & stack

The tools I reach for. Chosen for speed, quality, and how well they play together.

AI & Workflow
Claude Claude Code Claude Design Claude Co-work ChatGPT MCP VS Code
Design
Figma FigJam Claude Design Adobe Suite
Build & Code
HTML CSS JavaScript TypeScript Tailwind Astro WordPress Vercel
Collaboration
Figma Zeplin GitHub Storybook MS Azure Jira Notion Slack
Research
Maze LucidChart UserTesting Arcade
Methodologies
Double Diamond Agile SAFe Lean
Feedback received
Leon has led a wide range of transformation initiatives across systems, process and governance. He combines genuine diligence with strong product judgement and a clear solution-orientated mindset. He is equally comfortable rolling up his sleeves to resolve detail-level issues as he is operating in senior forums, where he communicates with clarity and confidence.
Jack Warner
Chief Operating Officer , Market Financial Solutions
Leon is a driving force for change with the ability to translate business requirements into best in class UX. A passion for excellence is abundantly clear which, when aligned to his collaborative approach, outputs always exceed expectations. Leon is comfortable working to tight deadlines within high change environments applying the principles of agile implementation.
Craig Collins
Chief Commercial Officer , Admiral Money
It pains me to say this because I want to keep Leon all to myself, but I cannot recommend him enough. A calm, composed influence within the team, bringing structure to the UX design process, and the end product — what can I say. There's no hipster, trendy stuff here; this is solid, well thought out design where everything serves a purpose.
Tom Cooksey
Fractional CTO , Logic Rooms
Leon has a passion and dedication for his work which I have seldom seen or experienced in other colleagues. A track record for consistent high quality delivery against demanding timescales and always looking to innovate. A leader and role model for his team in the field of UX, always challenging them to learn new skills. Never afraid to speak his mind and challenge the status quo, but always focused on delivery.
Simon Martin
Chief Commercial Officer , Interbridge Mortgages
Leon worked on the design of a web-app which was being rearchitected to run as a Single Page Application. Leon's focus extended well past the pure UI into the user journeys, and overall UX, culminating in a much cleaner, much more user-friendly application. His approach of working directly with the end users (at all levels of the business) to understand their pain points and frustrations allowed us to focus on what was important to them, aiding adoption and resulting in a product that runs on over 90% of devices.
Paul Strinati
Chief Technology Officer , Interbridge Mortgages Ltd
Leon brought a wide range of UX and UI Design experience to TrakCel and over the term of a short contract was able to quickly engage with the team and went beyond expectations in delivering benefit to the design of the TrakCel product and influence to the future direction of UX, design and development in the organisation. The experience, team-orientation and urgency that Leon brings to his work would be a welcome addition in any product team.
Paul Howlett
Product Director , TrakCel
Leon came into Hills to head up the visual design (UI) team. He performed exceptionally in hiring and managing the team, while delivering the high quality of work the business needed. At the same time he built strong relationships across the business and worked effectively with a wide range of stakeholders and peers. He would be an asset to any digital business.
Greg Jarrett
Head of Design & Super IC
Leon provides me with nothing but support and guidance when I need it. He passes down his wealth of User Experience and Design knowledge for which I will be grateful. His management skills are very good and has built a culture where my colleagues and I can thrive. I wouldn't hesitate giving Leon my full recommendation to anyone.
Myles Carey
Senior Product Designer scaling startups and scale-ups to millions in ARR
I have worked with Leon directly, he supported me on product launches; he has essentially dressed the shop window for the company. To this end, Leon has been spectacular, I quickly learned to be less prescriptive and let Leon's experience and creative flair provide relevant, current and workable solutions. Leon has always provided forward looking solutions which extend beyond the current project.
Jonathan Manton
Head of Proposition Development , Pepper Money UK
Leon was instrumental to our ability to deliver a high quality product to the market. He first identified gaps in existing UX processes, then provided an end-to-end solution to improve understanding of business requirements and communicating final designs to development teams. His expertise in UI/UX is self-evident, and on top of this he is an excellent collaborator, communicator, organised, and does what he says.
Kristina Gennow
Digital Leadership / Product Management , CWT
I had the pleasure of working with Leon at CWT, where he significantly improved our UX-to-development handoff. By implementing a Material UI design system and driving full adoption across design and engineering, he brought consistency, clarity, and scalability to our workflow. This streamlined delivery, reduced rework, and improved collaboration between teams. Leon's ability to align design with real-world implementation had a clear and lasting impact on how we build products.
Laura Graham
Lead UX Designer , CWT
Leon is a great addition to any team and I couldn't recommend him enough. During a short-term contract, he successfully designed and delivered a high-quality customer portal that put our customer's needs at the forefront, he also improved our design to developer handoff process. Leon brings with him a wealth of UX and UI experience which he is always happy to share.
Emma Galvin
Design Lead , CoinCover
[Awaiting Cubik AI founder quote]
Cubik AI
Founder — quote pending
Say hello

Got something interesting
to build?

hello@leongovier.com